Sales and Marketing Operations Specialist

Responsibilities

• Collaborate with Marketing and Sales teams to develop a go-to-market plan that maps our sales strategy with supporting marketing tactics.
• Own and put in place the various marketing processes that are needed to execute demand gen programs effectively and efficiently using marketing and sales automation platforms, specifically HubSpot and Salesforce.com.
• Oversee the technology for AdWords, A/B testing, social media, and ABM marketing to ensure alignment across the business.
• Provide operational day-to-day support of Sales. Create reports for Global VP of  Sales and Strategic Account Executives.
• Help create and drive fully integrated campaigns from discovery to close, including:
  • Account-Based Marketing
  • Digital Campaigns
  • Events
  • Webinars
  • Social Media
  • Partner Relations
  • Website Content
• Measure campaign effectiveness and analyse and report to senior leadership the ROI of marketing programs.
• Manage the review and approval process of marketing campaign materials to ensure compliance
• Maintain regular check-ins with Sales and others who contribute to opportunity development to ensure SF.com is up to date
• Ensure the automations and workflows in Hubspot are up to date.
• Assist with data cleanliness in the various systems, merging like records, and researching causes of bugs in order to correct processes
• Cleanse, enrich, and upload prospect lists from various events

Requirements:

• 4+ years experience in marketing demand generation/ marketing operations roles and 4+ years experience using marketing automation tool HubSpot and CRM tool Salesforce.com
• Proven success in building and monitoring pipeline in a B2B market
• Strong relationship-building skills with the aptitude to work collaboratively and independently.
• Knowledge of Salesforce Admin and HubSpot CRM a must.
• Superior writing and verbal communication skills with the ability to connect the dots with a broad audience.
• Capacity to understand complex technical concepts needed to develop strategic and engaging programs, paired with the logistical/operational prowess needed to plan and execute effective campaigns.
• Proactive work ethic with excellent organizational skills and attention to detail 
• Must enjoy working in a dynamic, entrepreneurial environment.

Company Culture:

It takes an entire team to transform an industry. At WhizAI, we offer many perks, including:

• Performance based high annual increment percentage
• Post reimbursement for relocation/travel
• Flexible  working hours
• Hybrid work model
• Family medical coverage including parents
• Liberal leave policies
• Referral bonuses
• Casual dress code
• Daily refreshments
• Quarterly budget for team building activities

At WhizAI we foster a growth mindset to enable you to achieve more while contributing to the success of WhizAI. We also invest in your professional success so that you’re able to move forward in your career with a richer sense of who you are and how you want to move forward.

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